Have you been toying with the idea of dipping your toes into the vast pool of email marketing, only to yank them back at the last second for fear of what lies below the surface? You’re not alone. Although email marketing is a proven practice that can help you grow your customer base, there are myriad considerations and approaches to bear in mind. So many, in fact, that it can cause people to throw up their hands in frustration and put it off for another day. If this describes your plight, Active Internet Marketing can help you clear away the clouds of confusion. Most importantly, our Email Marketing consulting services can enable you to start benefiting now without requiring you to become an expert in email marketing.

How it works

Are you still unsure about the impact that email marketing can have on your building your customer base? Maybe you’re wondering why an all-out email marketing campaign is necessary? Or perhaps you’re already sold but you just want to know exactly what AIM can do for you. Here are a few important points to mull over.

• Email marketing opens up a line of communication between you and your customer base, enabling you to keep them informed about everything from upcoming specials to discounted services. It’s even effective at encouraging your customers to spread the word about your brand and can be used to foster involvement in your social media presence.
• AIM’s email marketing services can help you reach a wider range of customers while simultaneously cutting the time, effort, and cost you’d otherwise spend doing so yourself.
• With email marketing, you no longer have to wait for the pony express to deliver time sensitive marketing materials. You can communicate with your customers in real time, increasing the likelihood of their participation and their valuable business.
• Don’t want your email message to get filtered by the SPAM police? At AIM, we take all of the necessary preventive measures to identify your marketing messages as legitimate, greatly improving the penetrability rate of your campaigns.
• Are there some marketing promotions that you feel would better suit only a specific segment of your customer base? By using our email marketing services, you can eliminate the guesswork and send targeted messages to those customers that we’ve identified as having expressed past interest, while weeding out those who haven’t.
• AIM offers fully functional opt-in and opt-out options for your customer base. This not only gives you the tools necessary to more effectively market your products or services, but it also keeps you in line with closely monitored rules and regulations that you have to abide by when engaging in an email marketing campaign.
• Studies show that personalized marketing messages are a lot more successful than generic ones. But forget about simply referring to someone by their first name. With our email marketing services, you can delve deeper than that. You can review the buying history and shopping patterns of your customers to anticipate not only what they’re likely to be interested in next, but when. If you’ve ever experienced receiving a coupon in the mail just as you were considering another major household purchase, this was probably not coincidence or psychic ability. It was calculated timing. We can help you achieve the very same with your customers.

Achieve measurable results

Email marketing isn’t just about one-way communication. It’s not only about firing off marketing messages in real time or targeting certain customers, either. There’s a whole other element to consider, and that’s having the ability to measure the results of your efforts. Sure, being able to review those results after the fact is great – but if you have the right tools, you don’t have to wait until all’s been said and done to do so. Our email marketing services make it possible for you to track the success of your email marketing campaigns in real time. Why is this important? Because it can identify areas of needed improvement and allow you to tweak your campaign while it’s still active to achieve maximum results.

We also tie in our email marketing service with a monitoring of activity on your company’s website to better measure the effectiveness of your campaigns. Our service lets you run reports that give you a wide variety of data, including how many click-throughs and conversions were achieved with each campaign.

Contact is Key

Engagement with your customer base is essential to keeping your customers coming back. If you don’t talk to them, they’re liable to forget who you are. Our email marketing program will keep you talking to your customers without running the risk of overstaying your welcome – or talking their collective ears off.

Contact one of our Marketing Specialists today to find out how Active Internet Marketing can help your business.