Lead scoring is all about finding out whether or not your lead is “Hot or Not” through the process of aligning sales and marketing efforts. Lead scoring is also an integral part of lead nurturing, helping you determine your prospects level of interest in your company or product. The end result is to get your …

Lead management is a set of best practices designed to generate new potential clients, generally through a variety campaigns and programs. These three lead management tips will help you create and operate a lead management program that grows your business. Ultimately lead management is a framework for your business to setup and follow in order …

Our series of posts on lead nurturing were a big hit with many marketers out there – so we decided to take some great info from those, and present it in this handy infographic. We hope you enjoy it and share it with all your friends! More Lead Nurturing Posts Lead Nurturing Proper and effective …

Email marketing is a staple for any business today. Most companies have some sort of email marketing strategy in place, yet not all companies are managing and implementing in a way that is most beneficial to them or their clients and prospects. Email is a very useful and cost effective tool to build long-term relationships, …

A Review of Lead Nurturing Basics Lead nurturing is the process by which leads are tracked and developed into sales-qualified leads. Sales-qualified, or “sales-ready”, means that they are leads worthy of a salespersons time. It is necessary to establish the term sales-ready with your sales team so they completely understand the process and what it …

Best Practices for Email Lead Nurturing: Process and Approach – In order to build a proper email lead nurturing strategy, you need to hone in on your buyer’s cycle. You will need to map out your typical buyer in the form of a persona, giving you the framework to lead prospects through the proper sales …

Nurture Leads through Text Messaging Texting: A New Way of Sales and Lead Nurturing With 68% of people having sent a love note via text and 62% of marketers using or planning to use automated text messaging in the next 12 months, text messaging is the new way of sales and is now far from …

Most marketers have not yet established a strategy for lead nurturing, nor recognized the importance and value it can bring. Did you know only 27% of B2B leads are sales-ready when first generated? What does this mean for your business?