Getting people to read your content and continue reading it is on every marketers mind. I mean, what good is content if it never gets read? This post gives a quick how-to-guide approach to get people to ready your content and more importantly, continue reading it. Today, most content is displayed in some sort of …

It’s easy to slip back into black-hat techniques for SEO, especially when somebody (whether that somebody is yourself or a client) is desperate for some short-term success. It is deceptively easy to buy links and blog post spots with hastily written content in order to get your name out there and potentially rank higher in …

Content Marketing has exploded in popularity and in quantity on the web. Quantity is not king, though. Creativity and quality is the key to success for any content marketing strategy. Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. According to a …

How can you possibly market your product or service if you don’t know who your target audience is or what your client looks like? The answer is – you can’t. You could have the best product/service in your industry, but if you don’t market it to the right people, you might as well be selling …

A Declining Google and Search Marketing Impact In the ever-changing world of SEO, some believe it could see a decline since Google recently changed its algorithm. However, SEO is alive and well and seems to be changing as are the times. What works now might not have worked a few months ago, and more changes …

The Importance of Mobile Content Marketing Today’s key consumer demographics (18 to 24 year olds and 24 to 34 year olds) live in two worlds – the physical and the digital – and interact with both at the same time. Consumers watch TV shows and tweet their reactions. They Instagram photos of their food and …