Although both are imperative to your business, web analytics and marketing analytics are not the same thing. They each measure important aspects of your campaigns and strategies, but it’s important to know the distinction to create informed reports and decisions. Web analytics measure things like load times, page views per visit and overall time on …

Content marketing costs money and a takes a great deal of time to implement correctly. Therefore, measuring your results should be a top priority for you and your team. Setting up the right framework from the beginning is crucial to properly monitoring your content marketing strategy. With that said, there are still ways to implement …

If you’ve been doing internet marketing for any length of time, then you’ve very likely been trying to obtain links from high-PR (Google PageRank) sites. These links can seem desirable, but just looking at the PR of a page is ignoring several different and very important link metrics. While incoming links from high-PR sites help …