The word integration means combining parts so they work together to form a whole. Email integration is the process of combining your email marketing with the rest of your marketing, so that you present a unified front to customers and leads. With email integration, you can combine efforts and communications for a client, prospect or …

Two main goals of content marketing are increasing web traffic and nurturing the leads you have. Email newsletter marketing helps you do both. Today we’ll look beyond your basic newsletter campaign and examine how email newsletter marketing can help you increase web traffic. Email newsletter marketing is a versatile, and sometimes overlooked, method of increasing …

Email marketing is a staple for any business today. Most companies have some sort of email marketing strategy in place, yet not all companies are managing and implementing in a way that is most beneficial to them or their clients and prospects. Email is a very useful and cost effective tool to build long-term relationships, …

Best Practices for Email Lead Nurturing: Process and Approach – In order to build a proper email lead nurturing strategy, you need to hone in on your buyer’s cycle. You will need to map out your typical buyer in the form of a persona, giving you the framework to lead prospects through the proper sales …

If you are involved in PPC campaigns, landing pages are critical to your success. If you run email marketing campaigns, landing pages are paramount. In fact, landing pages are imperative to organic search engine marketing, press releases, and predominately any Internet marketing efforts. Here are my top 10 Landing Page Optimization Tips. Ten Landing Page …