A good website takes potential customers and drives them to conversions with great design and easy-to-understand action paths. That action, almost every time, requires the user to fill out a form. So why do so many people use generic web forms, with unnecessary fields and “blah” design? The form is often the last step in …

Your website gets good traffic, your keywords are optimized for content relevance and your site in general has a great design and layout.Most think it stops there; but they are wrong. SEO best practices can only get you so far, without a conversion rate optimization (CRO) strategy, the time and efforts you have spent on …

Yesterday we talked about improving bounce rate on your site. While bounce rate applies to all the pages on your site, it is especially important on the so-called “landing pages”. A landing page is, technically, any page that a visitor enters your site. But when marketers talk about landing pages, they are talking about specific, …