A huge part of promoting content is outreach – finding the right blogs, websites, and people that are willing to show your stuff. The real purpose of content is to bring people to you by providing them with the information they need, and you want to make sure that your content and media is easy …

How to Repurpose Content Decide on a Topic Creating Text Content Infographics HTML Page eBook PowerPoint Video

Infographic Promotions and Follow-up Infographics are an excellent promotion tool because they are easy to share and easily browsed, so new visitors are more likely to see your content and less likely to pass it up because they “don’t have time.” Promoting your infographic will consist of two major steps: submissions and reactive outreach. Relationship …

Content Repurposing with PowerPoint and Video PowerPoint? Oh no! We can hear your groans from here. Don’t fret though – a PowerPoint doesn’t have to be the single most boring thing ever created. Forget all that you learned from years of poorly organized, poorly designed, and poorly delivered presentations in classrooms and meeting rooms. You …

In Part 1, we included a list of potential formats to use when repurposing content. Today, we’ll look at each of these formats in more detail. By the end of this post, you’ll have a great grasp of what goes into these different formats and how you can utilize them for your own marketing needs. …

Your team puts hours into creating great web content that appeals to visitors and grabs attention. You plan, research, develop and promote that content. You see the success. But why stop there? Repurposing content allows you get more return for those hours of planning and development. Repurposing also allows you to reach new audiences and …

Video marketing isn’t just about getting your name out there and getting people to convert, it can also be a great way to build and maintain relationships once a prospect turns into a customer. Videos are actually ideal for content marketing since they allow you to deliver a clear and concise message in a format …

I’ve talked about building trust on your landing pages and website(s) in the past, but in this post I want to focus on building trust through pure content marketing. This topic should already be a focus of your strategy because, ultimately, content marketing’s purpose is to build up familiarity and trust with your prospective customers. …

At this point you should realize how content marketing is changing the way businesses (both big and small) build and implement their marketing strategies and how it can transform an online business to a true success story. After reading previous blogs, you should now know some of the basics of content marketing and realize it …