Believe it or not, a surprisingly large number of people think that all there is to social media management is creating a Facebook fan page and letting their network of followers do the rest. Crazily enough, many of the people who think this way are skilled, educated marketing experts who should know better. But by taking such a limited approach to social media marketing, a company ends up using only a tiny percentage of the full capacity of social media.
Here’s a cold hard fact to ponder. To run a functional and effective social media marketing campaign, a business has to dedicate three things: time, effort and resources. The trouble is, these are hard to come by when you already have your hands full running a business. So what’s the answer? That’s easy. Partnering with someone capable of handling it all for you. Active Internet Marketing is a social media management consulting service that fits the bill.
Social media should be looked at like a living, breathing entity. It needs to be cared for, fed, and nurtured if it’s going to grow strong. For this reason, it’s imperative to stay actively involved in your company’s various social media presences – Facebook fan pages and Twitter accounts should be monitored daily, and frequent activity ensured through the constant updating of content and information. This fosters engagement between you and your customers and works wonders at growing your fan base. But social media isn’t just limited to those two platforms – there are an ever-increasing number of social media sites popping up on a daily basis, and these have to be nurtured as well if you’re going to take full advantage of the innumerable opportunities that can increase awareness of your goods and services. At AIM, we don’t just focus on Facebook and Twitter. Instead, we streamline all of your social media profiles and centrally manage them so that nothing’s ever ignored.
Here’s a quick rundown of what Active Internet Marketing’s social media marketing and management service will do to ensure you’re not just spinning your social media wheels, but making serious gains.
Social media management is a pursuit that should come with a warning label to those who want to take the DIY approach: proceed at your own risk. With Active Internet Marketing, there’s never any risk – just the opportunity to make some serious gains.