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Link Building Ever hear the term SERP? It stands for Search Engine Results Page. If you want to be successful in doing business online, you’re going to want to cater to the SERPs. But you can’t do that by simply building a website and keeping your fingers crossed that the visitors will find you. You’ve got to take steps to make your company visible so that people know you’re alive, and one of the most effective ways of doing this is through link building. At Active Internet Marketing, we offer link building services that can put your company in a prominent position on the cybermap.

What is Link Building and Why Is It Important?

The theory behind link building is simple. The more websites there are out there that are pointing (linking) to yours, the more popular your website, therefore the higher your ranking will be in the SERPs. Link building is just as critical to boosting your search engine ranking as effectively placed keywords, but it’s not enough for just any old website to be linking back to yours – the websites have to be of high quality in order to really make a difference.

The Benefits of Link Building

Effective link building doesn’t just improve your search engine ranking. There are a number of additional benefits, including:

  •  An increase in the amount of direct traffic to your website, which can result in more sales.
  • Greater brand awareness. SERPs aside, the more websites there are out there in cyberspace who are pointing visitors in your direction, the greater your overall visibility will be.
  • Improved trust in your goods and services. Links from trusted websites are like official endorsements, and there’s very little that can fuel a boom in business like an endorsement from high profile websites.

Link Building: The Good, the Bad and the Ugly

There are a vast and varied number of ways to increase the number of links to your website. The trick is to work within methods that are acceptable by the search engines. Google, for instance, has put into place complex algorithms that can identify whether or not links are legitimate, or if a company has used some sneaky method to boost their overall link count. These less-than-honest techniques are referred to as “black hat” methods. The danger of employing these practices is that a company can get themselves banned from a search engine if it’s discovered that they’re taking surreptitious routes to high SERP visibility. For this reason, it’s critical that you work with a company like AIM, which provides dedicated consultants that’ll increase your link count without venturing into outlaw territory.

Link Building, the White Hat Way

You’re probably interested in staying in the good graces of the search engines, which is a smart thing. Getting yourself booted from the SERPs can be disastrous even for a brick and mortar business – imagine what would happen if your online business were to suddenly disappear from the search engines? At AIM, we can ensure that the link building methods we use will stay well within the letter of the law. How do we do that? By focusing our efforts on two tried and true “white hat” methods: social media linking and organic links.

Social Media Linking

The exponential growth of social media sites like Facebook and Twitter haven’t just made it easy for people to keep in touch with old friends and family members. It’s also given businesses an effective way of creating a prominent profile in the online community. By leveraging your own social media platforms, as well as those of your followers and fans, you can create a rock solid network of links that drive back to your website.

Organic Links

There’s nothing that can create a direct, organic link to your website like expertly written content. Web surfers gravitate to good content like flies to honey, and once they know where to find it, they’ll always come back for more. AIM’s consultants will not only create high quality, compelling content for your website, but they’ll also ensure that content is shared across appropriate online platforms that will link directly to your site.


Don’t Try This at Home

Link building may sound simple enough in theory, but in practice it can be a lot like trying to pick the winning lottery numbers through trial and error. To boost your ranking in the SERPs, you must have an effective strategy in place. At Active Internet Marketing, our consultants are ready to dedicate their skills to getting your business seen. Once that’s done, it’s up to you to handle the increased inflow of business you’re bound to receive. Are you ready?