Healthcare Marketing Optimization
Conversion Rate Optimization sounds like a brainy concept, but in reality it’s pretty simple to understand. Sometimes referred to as CRO, Conversion Rate Optimization is just a fancy way of describing the goal of converting casual website visitors into paying customers. You do this by taking steps to keep people on your website longer, with the rationale that the more time a person sticks around, the more likely they are to buy. Easy enough, right? How that’s done, on the other hand, can be a pretty complex issue that requires a healthy dose of smart web design, statistical analysis, and strategic planning. If this is all starting to sound a little over your head and out of your league, don’t worry. That’s exactly why Active Internet Marketing exists in the first place: to take care of it all so that you don’t have to spend valuable time, effort, and money to figure out how to do it on your own.
There’s a lot that goes into turning casual web visitors into customers. When you bring AIM onto your team as a CRO consultant, you can accomplish this objective handily. In addition, you’ll also see three key results: an upswing in sales, a dramatic drop in spending, and boosted profits. With a high conversion rate, your sales will increase. This means you’ll also end up spending far fewer advertising dollars on attracting new customers. The net result of increased sales and lower spending? Higher profits. If that’s not a win-win-win, we don’t know what is.
Let’s face it, not a lot of internet marketing consultation firms are forthcoming enough to tell you precisely how they do what they say they’re going to do. But at AIM, we don’t believe in guarding the “secret sauce” – primarily, because there’s no such thing. All of the methods that we employ to achieve maximum levels of Conversion Rate Optimization are the same that everyone else uses, but we think our attentive service and due diligence infuses our efforts with a little extra kick. Here’s a breakdown of how we do what we do, and how your company can benefit from those things.
Without Conversion Rate Optimization, you’re essentially operating your online business at minimal capacity. That’s sort of like being behind the wheel of a race car and never getting it out of first gear. At Active Internet Marketing, we’ll be the clutch leg that helps get you in the race.