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Optimizing Web Forms for More Leads

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Optimizing Web Forms for More LeadsConversion Rate Optimization

by Tara Pickard on May 31, 2013 with Comments Off on Optimizing Web Forms for More Leads comments

A good website takes potential customers and drives them to conversions with great design and easy-to-understand action paths. That action, almost every time, requires the user to fill out a form. So why do so many people use generic web forms, with unnecessary fields and “blah” design? The form is often the last step in …

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