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Know Your Quality Score and Why It’s Important

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Know Your Quality Score and Why It’s ImportantPay Per Click Management

by Tara Pickard on May 7, 2013 with 0 comments

What is Quality Score? Quality Score is a variable used by Google, Yahoo and MSN that can influence both the rank and cost per click (CPC) of advertisements. In late 2008, Google revealed that Quality Score was used to determine which ad would show above organic results and that a higher quality score could actually …

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