Pinterest is made for the easily consumed product – the clothing, the accessories, the gadgets – but an effective Pinterest campaign can involve all types of businesses if done right. Not only can Pinterest help drive traffic to your website, it can help instill a brand image and reputation that is not as easily done …

With the new Analytics tool for Pinterest, you no longer have to wonder about the effectiveness of your business’s Pinterest account. Before this launch, there weren’t many significant differences between a personal Pinterest account and one for business – it seemed like an arbitrary distinction. Pinterest Analytics is the feature that will finally distinguish the …