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5 Small Business Marketing Tips to Overcome the Competition

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5 Small Business Marketing Tips to Overcome the CompetitionOnline Business Strategy

by Tara Pickard on May 20, 2013 with Comments Off on 5 Small Business Marketing Tips to Overcome the Competition comments

Marketing in today’s highly competitive world can be difficult. It is challenging to stand out amongst your competitors. If you think you aren’t making a dent, then you need to ask yourself some tough questions – are you simply following the marketing trends and trying anything and everything or are you actually researching your competitors …

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Cultural Boundaries in Internet Marketing: High-Context & Low-Context Marketing Strategies

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Cultural Boundaries in Internet Marketing: High-Context & Low-Context Marketing StrategiesOnline Business Strategy

by Stephanie Witt on April 10, 2013 with 0 comments

Although the internet has connected the world as a medium for communication, it has not changed the person bound by the culture they are a part of. At first, internet advertisers found the internet to be a great way to standardize their advertising process; it was now possible to target multiple countries with one fell …

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Market Segmentation: You’re Doing It Wrong

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Market Segmentation: You’re Doing It WrongOnline Business Strategy

by Tara Pickard on March 11, 2013 with 1 comments

I’m amazed at how many savvy business people don’t know how to properly implement market segmenting before developing a marketing plan. I’m even more surprised that most just assume “everyone” will buy their products or sign up for their services. In fact, a study done by Harvard Business claimed that in the US, 85% of …

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