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Building a Lead Generation Site: Getting Started

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Building a Lead Generation Site: Getting StartedOnline Business Strategy

by Shane Burke on April 24, 2013 with 0 comments

So you’re ready to start a lead generation campaign, and are looking for a place to start? Then check out this list of great starter resources and tools you can use to get established as an industry know-it-all. In Every Beginning, Consider the End While you’re planning the beginning stages of your site you have …

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4 Email Marketing Tips to Improve Your Results

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4 Email Marketing Tips to Improve Your ResultsEmail Marketing

by Tara Pickard on April 15, 2013 with 1 comments

Email marketing is a staple for any business today. Most companies have some sort of email marketing strategy in place, yet not all companies are managing and implementing in a way that is most beneficial to them or their clients and prospects. Email is a very useful and cost effective tool to build long-term relationships, …

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Market Segmentation: You’re Doing It Wrong

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Market Segmentation: You’re Doing It WrongOnline Business Strategy

by Tara Pickard on March 11, 2013 with 1 comments

I’m amazed at how many savvy business people don’t know how to properly implement market segmenting before developing a marketing plan. I’m even more surprised that most just assume “everyone” will buy their products or sign up for their services. In fact, a study done by Harvard Business claimed that in the US, 85% of …

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