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Win Business with Robust Lead Scoring Methods

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Win Business with Robust Lead Scoring MethodsOnline Business Strategy

by Tara Pickard on May 24, 2013 with Comments Off on Win Business with Robust Lead Scoring Methods comments

Lead scoring is all about finding out whether or not your lead is “Hot or Not” through the process of aligning sales and marketing efforts. Lead scoring is also an integral part of lead nurturing, helping you determine your prospects level of interest in your company or product. The end result is to get your …

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3 Powerful Lead Management Tips

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3 Powerful Lead Management TipsOnline Business Strategy

by Tara Pickard on May 23, 2013 with Comments Off on 3 Powerful Lead Management Tips comments

Lead management is a set of best practices designed to generate new potential clients, generally through a variety campaigns and programs. These three lead management tips will help you create and operate a lead management program that grows your business. Ultimately lead management is a framework for your business to setup and follow in order …

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4 Email Marketing Tips to Improve Your Results

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4 Email Marketing Tips to Improve Your ResultsEmail Marketing

by Tara Pickard on April 15, 2013 with 1 comments

Email marketing is a staple for any business today. Most companies have some sort of email marketing strategy in place, yet not all companies are managing and implementing in a way that is most beneficial to them or their clients and prospects. Email is a very useful and cost effective tool to build long-term relationships, …

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Lead Nurturing Phone Calls: A Traditional – and Powerful – Strategy

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Lead Nurturing Phone Calls: A Traditional – and Powerful – StrategyOnline Business Strategy

by Tara Pickard on March 8, 2013 with 0 comments

A Review of Lead Nurturing Basics Lead nurturing is the process by which leads are tracked and developed into sales-qualified leads. Sales-qualified, or “sales-ready”, means that they are leads worthy of a salespersons time. It is necessary to establish the term sales-ready with your sales team so they completely understand the process and what it …

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