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Know Your Quality Score and Why It’s Important

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Know Your Quality Score and Why It’s ImportantPay Per Click Management

by Tara Pickard on May 7, 2013 with 0 comments

What is Quality Score? Quality Score is a variable used by Google, Yahoo and MSN that can influence both the rank and cost per click (CPC) of advertisements. In late 2008, Google revealed that Quality Score was used to determine which ad would show above organic results and that a higher quality score could actually …

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Improving Trust on Your Landing Pages

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Improving Trust on Your Landing PagesConversion Rate Optimization, Pay Per Click Management

by Tara Pickard on May 3, 2013 with 2 comments

Yesterday we talked about improving bounce rate on your site. While bounce rate applies to all the pages on your site, it is especially important on the so-called “landing pages”. A landing page is, technically, any page that a visitor enters your site. But when marketers talk about landing pages, they are talking about specific, …

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Top 10 Landing Page Optimization Tips

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Top 10 Landing Page Optimization TipsEmail Marketing, Pay Per Click Management

by dwhite on April 15, 2012 with 0 comments

If you are involved in PPC campaigns, landing pages are critical to your success. If you run email marketing campaigns, landing pages are paramount. In fact, landing pages are imperative to organic search engine marketing, press releases, and predominately any Internet marketing efforts. Here are my top 10 Landing Page Optimization Tips. Ten Landing Page …

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