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Google is Changing Online Shopping: 3 Things Your Business Needs to Know

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Google is Changing Online Shopping: 3 Things Your Business Needs to KnowOnline Business Strategy, Pay Per Click Management

by Michael Myles on February 14, 2013 with 0 comments

Last October, Google’s free product search service became “Google Shopping”, a pay-per-use premium online shopping destination. Now, companies can pay for a “Google Product Listing Ad” (PLA) much the same way that a business pays for pay-per-click AdWords advertising. Google’s new online shopping service also integrates with Google+; now, shoppers can ready product reviews posted …

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