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Is Your AdWords Campaign Actually Local?

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Is Your AdWords Campaign Actually Local?Pay Per Click Management

by Stephanie Witt on March 21, 2013 with 2 comments

Localization is a very important strategy in AdWords, whether or not you have a storefront. Even if you do have a physical location, your online efforts may not be using the localizing features of AdWords to their fullest. The process of localizing is more than setting the “location” section of your AdWords campaign – it …

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Google is Changing Online Shopping: 3 Things Your Business Needs to Know

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Google is Changing Online Shopping: 3 Things Your Business Needs to KnowOnline Business Strategy, Pay Per Click Management

by Michael Myles on February 14, 2013 with 0 comments

Last October, Google’s free product search service became “Google Shopping”, a pay-per-use premium online shopping destination. Now, companies can pay for a “Google Product Listing Ad” (PLA) much the same way that a business pays for pay-per-click AdWords advertising. Google’s new online shopping service also integrates with Google+; now, shoppers can ready product reviews posted …

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