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Understanding Anchor Text

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Understanding Anchor Text

by mmyles on May 15, 2012 with 0 comments

One of the most important elements to the SEO of a website is the anchor text. But what exactly is anchor text, and how is it optimally used? Just how important is anchor text? What is Anchor Text? Anchor Text is defined as the visible text of a hyperlink. For example: http://active.marketing is a hyperlink. …

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Top 10 Landing Page Optimization Tips

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Top 10 Landing Page Optimization Tips

by dwhite on April 15, 2012 with 0 comments

If you are involved in PPC campaigns, landing pages are critical to your success. If you run email marketing campaigns, landing pages are paramount. In fact, landing pages are imperative to organic search engine marketing, press releases, and predominately any Internet marketing efforts. Here are my top 10 Landing Page Optimization Tips. Ten Landing Page …

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Surefire Ways to Waste Money on Pay-Per-Click Ads

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Surefire Ways to Waste Money on Pay-Per-Click Ads

by dwhite on March 15, 2012 with 0 comments

PPC (pay-per-click) is one of the most efficient ways for a small web based company to generate leads. With the ability to measure results precisely, target prospects in a narrow manor, and tightly manage your spending, PPC is one of the top lead generating tools at your disposal. However, this technique does have a downside. …

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