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Expert Tips for Inbound Marketing Blogging

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Expert Tips for Inbound Marketing Blogging

by Tara Pickard on April 8, 2013 with 0 comments

Inbound marketing was founded on the basis of earning attention from your potential customers by letting them find you. Typical inbound marketing methods include: Blogging Social Media Search Engine Optimization (SEO) Across the board, to me, blogging is by far the most useful and powerful tool for inbound marketing. Some people wonder the difference between …

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Selling Services (and Ugly Products!) on Pinterest

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Selling Services (and Ugly Products!) on Pinterest

by Stephanie Witt on April 4, 2013 with 0 comments

Pinterest is made for the easily consumed product – the clothing, the accessories, the gadgets – but an effective Pinterest campaign can involve all types of businesses if done right. Not only can Pinterest help drive traffic to your website, it can help instill a brand image and reputation that is not as easily done …

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5 Ways to Avoid Duplicate Content

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5 Ways to Avoid Duplicate Content

by Tara Pickard on April 3, 2013 with 2 comments

Anyone that’s anybody in the online marketing world knows the effect the Google Panda rollout had on many companies; some sites were highly devalued or removed from Google’s Index entirely. One of the large reasons for a huge drop in site rankings was duplicate content – one of the issues Panda seemed to take aim …

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Upselling the Complex Product: 6 Ways to Not Confuse Your Customer

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Upselling the Complex Product: 6 Ways to Not Confuse Your Customer

by Stephanie Witt on April 2, 2013 with 0 comments

Congratulations! You sold a customer on the basic package of your product – but that is only the first stage in the sales process. You want these customers to be using your products to the fullest, which helps them understand the product better, and improves your ROI. Unfortunately, your customer may not understand the new …

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Video Content Marketing Increases Sales and Overall Brand Awareness

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Video Content Marketing Increases Sales and Overall Brand Awareness

by Tara Pickard on April 1, 2013 with 1 comments

It’s hard to believe that just seven years ago, YouTube posted their first video. Now they bring in 800+ million unique visitors each month. With faster connections commonplace, video content marketing is constantly growing in popularity on the web. A Forrester study reported sites with optimized video content have a 53X greater chance of being …

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All Content is Not Equal: Making the Case for Great Content Marketing

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All Content is Not Equal: Making the Case for Great Content Marketing

by Stephanie Witt on March 27, 2013 with 0 comments

It’s easy to slip back into black-hat techniques for SEO, especially when somebody (whether that somebody is yourself or a client) is desperate for some short-term success. It is deceptively easy to buy links and blog post spots with hastily written content in order to get your name out there and potentially rank higher in …

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10 Great Content Marketing Ideas for You!

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10 Great Content Marketing Ideas for You!

by Tara Pickard on March 25, 2013 with 0 comments

Content Marketing has exploded in popularity and in quantity on the web. Quantity is not king, though. Creativity and quality is the key to success for any content marketing strategy. Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. According to a …

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