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A Simple Guide for Getting People to Read Your Content Marketing

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A Simple Guide for Getting People to Read Your Content Marketing

by Tara Pickard on April 22, 2013 with 1 comments

Getting people to read your content and continue reading it is on every marketers mind. I mean, what good is content if it never gets read? This post gives a quick how-to-guide approach to get people to ready your content and more importantly, continue reading it. Today, most content is displayed in some sort of …

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The New music.twitter.com – Jumping on the Social Music Bandwagon?

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The New music.twitter.com – Jumping on the Social Music Bandwagon?

by Stephanie Witt on April 19, 2013 with 0 comments

Twitter has a new app for music, and I can’t help but think that the site’s desire to Twitter-fy everything has transitioned from amusing into slightly exasperating. As a whole, Twitter seems to be putting it’s fingers into what’s currently trending right now with the social media scene – social music, and talking about what …

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3 Reasons Outsourcing Can Work for Your Online Business Marketing

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3 Reasons Outsourcing Can Work for Your Online Business Marketing

by Tara Pickard on April 18, 2013 with 0 comments

Every company is different when it comes to outsourcing their marketing needs. Timing is a crucial factor in knowing when it is right or not. Many businesses have in-house marketing teams to handle the daily activities that come along with marketing, while others don’t have the space, capital or skills to have an in-house marketing …

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Online Reputation Management: Beyond Traditional PR

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Online Reputation Management: Beyond Traditional PR

by Tara Pickard on April 17, 2013 with 0 comments

As I have discussed in previous blog posts, reputation management is crucial for the overall success of your marketing campaigns. If you think you can have an online presence and not also have a strategy for reputation management, you are mistaken. The two go hand-in-hand. Reputation Management Today There is a common misconception of what …

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A Step-by-Step Guide to Infographic Promotion & Submission

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A Step-by-Step Guide to Infographic Promotion & Submission

by Stephanie Witt on April 16, 2013 with 0 comments

Promoting an infographic is an investment, and you need to make sure that it’s a worthwhile one. If done correctly, promoting an infographic is a process that can do a lot of the work just on the basis of being a good piece of content. However, just letting the infographic sit on your website is …

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4 Email Marketing Tips to Improve Your Results

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4 Email Marketing Tips to Improve Your Results

by Tara Pickard on April 15, 2013 with 1 comments

Email marketing is a staple for any business today. Most companies have some sort of email marketing strategy in place, yet not all companies are managing and implementing in a way that is most beneficial to them or their clients and prospects. Email is a very useful and cost effective tool to build long-term relationships, …

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Cultural Boundaries in Internet Marketing: High-Context & Low-Context Marketing Strategies

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Cultural Boundaries in Internet Marketing: High-Context & Low-Context Marketing Strategies

by Stephanie Witt on April 10, 2013 with 0 comments

Although the internet has connected the world as a medium for communication, it has not changed the person bound by the culture they are a part of. At first, internet advertisers found the internet to be a great way to standardize their advertising process; it was now possible to target multiple countries with one fell …

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Twitter Marketing Tips: How to Win Followers The Right Way

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Twitter Marketing Tips: How to Win Followers The Right Way

by Tara Pickard on April 9, 2013 with 0 comments

More and more businesses are looking into and utilizing what Twitter has to offer them. The overall popularity of micro-blogging continues to grow tremendously. Advertisers and marketers alike are using Twitter the same way they would run their corporate business blog, which is much different than a personal twitter profile and needs to be. Twitter …

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