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Improving Trust on Your Landing Pages

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Improving Trust on Your Landing Pages

by Tara Pickard on May 3, 2013 with 2 comments

Yesterday we talked about improving bounce rate on your site. While bounce rate applies to all the pages on your site, it is especially important on the so-called “landing pages”. A landing page is, technically, any page that a visitor enters your site. But when marketers talk about landing pages, they are talking about specific, …

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Steps to Lead Generation Success: Promotion & PPC

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Steps to Lead Generation Success: Promotion & PPC

by Shane Burke on May 1, 2013 with 0 comments

We’re back today with another look at building an effective lead generation site. You might recall that in Part I we looked at segmenting our audience and creating a site targeted to the visitors that we want. Today, we’re going to learn about getting those visitors to your site through promotion and advertising methods. Promotion …

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Back to Basics: 10 Ways to Improve Productivity

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Back to Basics: 10 Ways to Improve Productivity

by Tara Pickard on April 30, 2013 with 0 comments

Although a little off topic from my typical marketing content (like lead nurturing and visual marketing), improving productivity is something that affects all businesses alike. A fact in today’s economic times is that most businesses need to do more with fewer resources. The businesses that get the best work out of each employee with limited …

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5 Must-Have Online Marketing Tools

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5 Must-Have Online Marketing Tools

by Tara Pickard on April 29, 2013 with 1 comments

Being a good marketer means knowing what marketing tools you need to have available to be successful. Everyone’s toolbox may be different depending on the role they play in their marketing. Either way, every owner and marketer alike should have a marketing toolbox at their fingertips. The key is knowing yourself, your company and team …

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4 Things Your Mom Accidentally Taught You about Marketing

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4 Things Your Mom Accidentally Taught You about Marketing

by Shane Burke on April 26, 2013 with 0 comments

Everyday marketers are faced with battling the algorithms, spammers, and exaggerators. This is no simple task, and if you’ve been involved in marketing for any number of years, you know one thing: There is always someone trying to capitalize on false promises. You’ll get unsolicited emails promising “I’ll have you on page 1 of Google …

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Building a Lead Generation Site: Getting Started

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Building a Lead Generation Site: Getting Started

by Shane Burke on April 24, 2013 with 0 comments

So you’re ready to start a lead generation campaign, and are looking for a place to start? Then check out this list of great starter resources and tools you can use to get established as an industry know-it-all. In Every Beginning, Consider the End While you’re planning the beginning stages of your site you have …

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Promoting Your Business With Social Gaming: Not Just For the Big Guys

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Promoting Your Business With Social Gaming: Not Just For the Big Guys

by Stephanie Witt on April 23, 2013 with 0 comments

Social gaming is a sector that has been growing quickly, especially with the advent of Facebook and Apple’s iOS. They range from five-minute games for the busy mother to extensive, time-sucking online role-playing games. For many advertisers, the opportunity to promote themselves in these mediums is in the form of traditional banner advertising during or …

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