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Video Content Marketing: Drive More Traffic with Video

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Video Content Marketing: Drive More Traffic with Video

by Tara Pickard on May 17, 2013 with Comments Off on Video Content Marketing: Drive More Traffic with Video comments

Video marketing isn’t just about getting your name out there and getting people to convert, it can also be a great way to build and maintain relationships once a prospect turns into a customer. Videos are actually ideal for content marketing since they allow you to deliver a clear and concise message in a format …

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Why we Rebranded our Software: From AIMcrm to Marketing Optimizer

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Why we Rebranded our Software: From AIMcrm to Marketing Optimizer

by Michael Myles on May 16, 2013 with 0 comments

We recently rebranded our software package from AIMcrm to Marketing Optimizer. Rebranding an established product is time-consuming, and risky. Before we made any changes we looked at the investment that would be needed for the software rebranding, and the return we would get from our investment. Beginning the software rebranding process. The process of determining …

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5 Tips for Building Trust with Content Marketing

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5 Tips for Building Trust with Content Marketing

by Tara Pickard on with 0 comments

I’ve talked about building trust on your landing pages and website(s) in the past, but in this post I want to focus on building trust through pure content marketing. This topic should already be a focus of your strategy because, ultimately, content marketing’s purpose is to build up familiarity and trust with your prospective customers. …

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Content Marketing for Small Businesses and Enterprise Companies

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Content Marketing for Small Businesses and Enterprise Companies

by Tara Pickard on May 14, 2013 with 0 comments

At this point you should realize how content marketing is changing the way businesses (both big and small) build and implement their marketing strategies and how it can transform an online business to a true success story. After reading previous blogs, you should now know some of the basics of content marketing and realize it …

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Essential Tips for Tracking & Measuring Your Content Marketing

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Essential Tips for Tracking & Measuring Your Content Marketing

by Tara Pickard on May 13, 2013 with 0 comments

Content marketing costs money and a takes a great deal of time to implement correctly. Therefore, measuring your results should be a top priority for you and your team. Setting up the right framework from the beginning is crucial to properly monitoring your content marketing strategy. With that said, there are still ways to implement …

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The World Beyond YouTube: Video Sharing Alternatives

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The World Beyond YouTube: Video Sharing Alternatives

by Stephanie Witt on May 10, 2013 with 0 comments

YouTube is the quintessential video viewing portal, so I’m sure some wonder about the benefits of uploading their videos to other competing sites. Are they worth the time and effort of setting up an account, encoding, and tagging? For the decent videos, they can definitely be worth the extra effort. The benefits of promoting your …

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3 More Tips for Improving Conversion Rates

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3 More Tips for Improving Conversion Rates

by Tara Pickard on May 8, 2013 with 0 comments

Your website gets good traffic, your keywords are optimized for content relevance and your site in general has a great design and layout.Most think it stops there; but they are wrong. SEO best practices can only get you so far, without a conversion rate optimization (CRO) strategy, the time and efforts you have spent on …

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Know Your Quality Score and Why It’s Important

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Know Your Quality Score and Why It’s Important

by Tara Pickard on May 7, 2013 with 0 comments

What is Quality Score? Quality Score is a variable used by Google, Yahoo and MSN that can influence both the rank and cost per click (CPC) of advertisements. In late 2008, Google revealed that Quality Score was used to determine which ad would show above organic results and that a higher quality score could actually …

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Improving Social Media Communication with Your “Private” Product

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Improving Social Media Communication with Your “Private” Product

by Stephanie Witt on May 6, 2013 with 0 comments

The insane growth of social media online has nearly dissolved the once-anonymous internet, but what about those who still need to remain discreet about their customer base? Companies that range from Taco Bell to Louis Vuitton have effectively used social marketing and public communication with the customer to grow their brand. Search engines like Google …

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