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The Beginner’s Guide to Call Tracking

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The Beginner’s Guide to Call Tracking

by Tara Pickard on June 3, 2013 with Comments Off on The Beginner’s Guide to Call Tracking comments

Call tracking is the practice of seeing where calls to your business have originated from. If implemented correctly, a call tracking strategy can truly pay off big for your marketing investments. Call tracking can lead to a major improvement in professionalism, call-handling, performance, average call-time, revenue and overall client satisfaction. You can learn more about …

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Optimizing Web Forms for More Leads

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Optimizing Web Forms for More Leads

by Tara Pickard on May 31, 2013 with Comments Off on Optimizing Web Forms for More Leads comments

A good website takes potential customers and drives them to conversions with great design and easy-to-understand action paths. That action, almost every time, requires the user to fill out a form. So why do so many people use generic web forms, with unnecessary fields and “blah” design? The form is often the last step in …

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Why You Need True Marketing Analytics

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Why You Need True Marketing Analytics

by Tara Pickard on May 30, 2013 with Comments Off on Why You Need True Marketing Analytics comments

Although both are imperative to your business, web analytics and marketing analytics are not the same thing. They each measure important aspects of your campaigns and strategies, but it’s important to know the distinction to create informed reports and decisions. Web analytics measure things like load times, page views per visit and overall time on …

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7 Guest Blogging Best Practices

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7 Guest Blogging Best Practices

by Shane Burke on May 29, 2013 with Comments Off on 7 Guest Blogging Best Practices comments

Guest blogging is one of the most common, and most effective, link building tactics available to your business. Guest blogging can be taken advantage of quickly, and can be a great way of establishing yourself as an expert in your industry. Too often, though, guest blogging is a code for “garbage content”. Think about the …

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6 Marketing Psychology Tips

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6 Marketing Psychology Tips

by Shane Burke on May 28, 2013 with Comments Off on 6 Marketing Psychology Tips comments

Marketing is all about psychology. An effective campaign connects with the consumer and creates a relationship. Good marketing drives action, and using marketing psychology is a very effective way of doing that. It’s not about lying, or misleading, or otherwise “tricking” someone. You need a good product or service to offer, or your efforts won’t …

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Win Business with Robust Lead Scoring Methods

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Win Business with Robust Lead Scoring Methods

by Tara Pickard on May 24, 2013 with Comments Off on Win Business with Robust Lead Scoring Methods comments

Lead scoring is all about finding out whether or not your lead is “Hot or Not” through the process of aligning sales and marketing efforts. Lead scoring is also an integral part of lead nurturing, helping you determine your prospects level of interest in your company or product. The end result is to get your …

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3 Powerful Lead Management Tips

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3 Powerful Lead Management Tips

by Tara Pickard on May 23, 2013 with Comments Off on 3 Powerful Lead Management Tips comments

Lead management is a set of best practices designed to generate new potential clients, generally through a variety campaigns and programs. These three lead management tips will help you create and operate a lead management program that grows your business. Ultimately lead management is a framework for your business to setup and follow in order …

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5 Ways to Maximize Search Traffic with Blog Topics

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5 Ways to Maximize Search Traffic with Blog Topics

by Tara Pickard on May 22, 2013 with Comments Off on 5 Ways to Maximize Search Traffic with Blog Topics comments

If you have ever written a blog before, or have been the one who has to come up with the editorial calendar for it, you know what a challenge it can be to always have new quality blog topics to write about. Not only that, those topics have to be relevant which means you can’t …

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5 Ways to Increase Web Traffic with Email Newsletter Marketing

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5 Ways to Increase Web Traffic with Email Newsletter Marketing

by Tara Pickard on May 21, 2013 with Comments Off on 5 Ways to Increase Web Traffic with Email Newsletter Marketing comments

Two main goals of content marketing are increasing web traffic and nurturing the leads you have. Email newsletter marketing helps you do both. Today we’ll look beyond your basic newsletter campaign and examine how email newsletter marketing can help you increase web traffic. Email newsletter marketing is a versatile, and sometimes overlooked, method of increasing …

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5 Small Business Marketing Tips to Overcome the Competition

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5 Small Business Marketing Tips to Overcome the Competition

by Tara Pickard on May 20, 2013 with Comments Off on 5 Small Business Marketing Tips to Overcome the Competition comments

Marketing in today’s highly competitive world can be difficult. It is challenging to stand out amongst your competitors. If you think you aren’t making a dent, then you need to ask yourself some tough questions – are you simply following the marketing trends and trying anything and everything or are you actually researching your competitors …

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