Make a Plan

What are your goals?

• How do you want to grab your audience?
• What channels do you want to hit?
• Use appropriate channels for your target audience

• Make sure it is well-researched and expertly written
• If you are creating a longform piece, aim for about 3,000 words. Keep in mind that you are repurposing this article
• This is the base for our content, and it’s where everything else will come from

Build credibility

• Write unbiased and non promotional content
• Cite all of your information/facts/ statistics
• Make Your writing actionable

• Collect stats
• Translate key stats into the infographic
• Display a great amount of info in a nicely summarized graphic format

• Rank the content by highlighting statistics that are more important – show a hierarchy graphically as well
• Different age group reactions can vary when it comes to colors, styles and imagery
• Use clear and concise imagery

• Evaluate your topic and materials
• Incorporate graphics in HTML design
• Use icons and other elements from the infographic

• Use typography, dropcaps, headers, and dividers to break up long text blocks
• Experiment with HTML5 interactive design elements that are SEO-friendly

• Utilize in-depth notes or added imagery since loading is less of an issue
• Organize your content. Use text treatments
• White space is not a bad thing
• Add images & illustrations to break up the content

• Find sections from your infographic, insert them beside related content
• Create a great cover for a great first impression
• Save as a PDF or other eBook format

• You can make a slide presentation compelling
• Make a PPT the optimized way – not the boring way
• Slides shouldn’t have a lot of text

• Use images to drive points home
• Take the graphics from your pieces to further explain each slide
• This helps create a cohesive style across all the content
• Avoid special effects

• Video is one of the most effective forms of content marketing
• Use a Script
• Write down key points, don’t ever try to “wing it”
• Avoid reading word for word, it sounds unnatural

• Be Yourself
• If you aren’t funny, don’t try to be
• Keep it to the point
• Find someone that knows video production and hire them to help