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Improving Social Media Communication with Your “Private” Product

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Improving Social Media Communication with Your “Private” Product

by Stephanie Witt on May 6, 2013 with 0 comments

The insane growth of social media online has nearly dissolved the once-anonymous internet, but what about those who still need to remain discreet about their customer base? Companies that range from Taco Bell to Louis Vuitton have effectively used social marketing and public communication with the customer to grow their brand. Search engines like Google …

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Promoting Your Business With Social Gaming: Not Just For the Big Guys

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Promoting Your Business With Social Gaming: Not Just For the Big Guys

by Stephanie Witt on April 23, 2013 with 0 comments

Social gaming is a sector that has been growing quickly, especially with the advent of Facebook and Apple’s iOS. They range from five-minute games for the busy mother to extensive, time-sucking online role-playing games. For many advertisers, the opportunity to promote themselves in these mediums is in the form of traditional banner advertising during or …

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The New music.twitter.com – Jumping on the Social Music Bandwagon?

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The New music.twitter.com – Jumping on the Social Music Bandwagon?

by Stephanie Witt on April 19, 2013 with 0 comments

Twitter has a new app for music, and I can’t help but think that the site’s desire to Twitter-fy everything has transitioned from amusing into slightly exasperating. As a whole, Twitter seems to be putting it’s fingers into what’s currently trending right now with the social media scene – social music, and talking about what …

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Twitter Marketing Tips: How to Win Followers The Right Way

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Twitter Marketing Tips: How to Win Followers The Right Way

by Tara Pickard on April 9, 2013 with 0 comments

More and more businesses are looking into and utilizing what Twitter has to offer them. The overall popularity of micro-blogging continues to grow tremendously. Advertisers and marketers alike are using Twitter the same way they would run their corporate business blog, which is much different than a personal twitter profile and needs to be. Twitter …

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Selling Services (and Ugly Products!) on Pinterest

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Selling Services (and Ugly Products!) on Pinterest

by Stephanie Witt on April 4, 2013 with 0 comments

Pinterest is made for the easily consumed product – the clothing, the accessories, the gadgets – but an effective Pinterest campaign can involve all types of businesses if done right. Not only can Pinterest help drive traffic to your website, it can help instill a brand image and reputation that is not as easily done …

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Repins 101: A Pinterest Analytics How-To

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Repins 101: A Pinterest Analytics How-To

by Stephanie Witt on March 13, 2013 with 3 comments

With the new Analytics tool for Pinterest, you no longer have to wonder about the effectiveness of your business’s Pinterest account. Before this launch, there weren’t many significant differences between a personal Pinterest account and one for business – it seemed like an arbitrary distinction. Pinterest Analytics is the feature that will finally distinguish the …

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Social Care is the New Customer Care

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Social Care is the New Customer Care

by Michael Myles on January 28, 2013 with 0 comments

Social Care is the New Customer Care: 3 Things Your Business Needs to Know From brand management to online shopping, social media is rapidly changing the way businesses connect with customers. So, what’s the next frontier in the social media revolution? Customer service. Social care is a way for companies to provide enhanced customer service …

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Think Before You Tweet: Top 3 Twitter Mistakes to Avoid in 2013

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Think Before You Tweet: Top 3 Twitter Mistakes to Avoid in 2013

by Michael Myles on December 26, 2012 with 0 comments

Twitter Mistakes With more than 200 million active users (and 500 million total accounts), Twitter bills itself as the “pulse of the planet.” Like any social media tool, it’s easy for businesses to do more harm than good for their brand image when using Twitter. From hashtag campaign disasters to insensitive automated tweets, here is …

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SEO, Meet Social Media: How Digital Marketing Convergence Will Change Your Business

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SEO, Meet Social Media: How Digital Marketing Convergence Will Change Your Business

by Michael Myles on December 18, 2012 with 0 comments

A New “meta-trend”? Content marketing, Google’s Penguin update and social media influence dominated the SEO and social media landscape this year. In 2013, these trends will come together as digital marketing convergence, a “meta-trend” that is changing the way companies build brands, interact with customers, and sell products. Digital marketing convergence is driven by several …

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