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Know Your Quality Score and Why It’s Important

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Know Your Quality Score and Why It’s Important

by Tara Pickard on May 7, 2013 with 0 comments

What is Quality Score? Quality Score is a variable used by Google, Yahoo and MSN that can influence both the rank and cost per click (CPC) of advertisements. In late 2008, Google revealed that Quality Score was used to determine which ad would show above organic results and that a higher quality score could actually …

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Improving Trust on Your Landing Pages

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Improving Trust on Your Landing Pages

by Tara Pickard on May 3, 2013 with 2 comments

Yesterday we talked about improving bounce rate on your site. While bounce rate applies to all the pages on your site, it is especially important on the so-called “landing pages”. A landing page is, technically, any page that a visitor enters your site. But when marketers talk about landing pages, they are talking about specific, …

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Is Your AdWords Campaign Actually Local?

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Is Your AdWords Campaign Actually Local?

by Stephanie Witt on March 21, 2013 with 2 comments

Localization is a very important strategy in AdWords, whether or not you have a storefront. Even if you do have a physical location, your online efforts may not be using the localizing features of AdWords to their fullest. The process of localizing is more than setting the “location” section of your AdWords campaign – it …

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Google is Changing Online Shopping: 3 Things Your Business Needs to Know

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Google is Changing Online Shopping: 3 Things Your Business Needs to Know

by Michael Myles on February 14, 2013 with 0 comments

Last October, Google’s free product search service became “Google Shopping”, a pay-per-use premium online shopping destination. Now, companies can pay for a “Google Product Listing Ad” (PLA) much the same way that a business pays for pay-per-click AdWords advertising. Google’s new online shopping service also integrates with Google+; now, shoppers can ready product reviews posted …

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Top 10 Landing Page Optimization Tips

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Top 10 Landing Page Optimization Tips

by dwhite on April 15, 2012 with 0 comments

If you are involved in PPC campaigns, landing pages are critical to your success. If you run email marketing campaigns, landing pages are paramount. In fact, landing pages are imperative to organic search engine marketing, press releases, and predominately any Internet marketing efforts. Here are my top 10 Landing Page Optimization Tips. Ten Landing Page …

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Surefire Ways to Waste Money on Pay-Per-Click Ads

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Surefire Ways to Waste Money on Pay-Per-Click Ads

by dwhite on March 15, 2012 with 0 comments

PPC (pay-per-click) is one of the most efficient ways for a small web based company to generate leads. With the ability to measure results precisely, target prospects in a narrow manor, and tightly manage your spending, PPC is one of the top lead generating tools at your disposal. However, this technique does have a downside. …

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