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What’s Your Lead Management Methodology?

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What’s Your Lead Management Methodology?

by Stephanie Witt on June 18, 2013 with Comments Off on What’s Your Lead Management Methodology? comments

Lead management methodology is the process by which you manage and measure your leads throughout the sales process. An optimized lead management methodology must be defined and must be objective. Knowing what’s working and what’s not requires taking an objective look at your leads, measuring them based on the input of your salesmen and the …

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The Basics of Click-to-Call Technology

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The Basics of Click-to-Call Technology

by Tara Pickard on June 13, 2013 with Comments Off on The Basics of Click-to-Call Technology comments

What is Click-to-Call? Click-to-call refers to the ability to click a phone number you see online and make a call – very straightforward! You will see click-to-call functionality in many places online, including pay-per-click ads, map listings, company sites, and blogs. Click-to-call makes it easy for customers to reach you by removing the step of …

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The Beginner’s Guide to Call Tracking

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The Beginner’s Guide to Call Tracking

by Tara Pickard on June 3, 2013 with Comments Off on The Beginner’s Guide to Call Tracking comments

Call tracking is the practice of seeing where calls to your business have originated from. If implemented correctly, a call tracking strategy can truly pay off big for your marketing investments. Call tracking can lead to a major improvement in professionalism, call-handling, performance, average call-time, revenue and overall client satisfaction. You can learn more about …

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Why You Need True Marketing Analytics

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Why You Need True Marketing Analytics

by Tara Pickard on May 30, 2013 with Comments Off on Why You Need True Marketing Analytics comments

Although both are imperative to your business, web analytics and marketing analytics are not the same thing. They each measure important aspects of your campaigns and strategies, but it’s important to know the distinction to create informed reports and decisions. Web analytics measure things like load times, page views per visit and overall time on …

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6 Marketing Psychology Tips

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6 Marketing Psychology Tips

by Shane Burke on May 28, 2013 with Comments Off on 6 Marketing Psychology Tips comments

Marketing is all about psychology. An effective campaign connects with the consumer and creates a relationship. Good marketing drives action, and using marketing psychology is a very effective way of doing that. It’s not about lying, or misleading, or otherwise “tricking” someone. You need a good product or service to offer, or your efforts won’t …

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Win Business with Robust Lead Scoring Methods

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Win Business with Robust Lead Scoring Methods

by Tara Pickard on May 24, 2013 with Comments Off on Win Business with Robust Lead Scoring Methods comments

Lead scoring is all about finding out whether or not your lead is “Hot or Not” through the process of aligning sales and marketing efforts. Lead scoring is also an integral part of lead nurturing, helping you determine your prospects level of interest in your company or product. The end result is to get your …

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3 Powerful Lead Management Tips

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3 Powerful Lead Management Tips

by Tara Pickard on May 23, 2013 with Comments Off on 3 Powerful Lead Management Tips comments

Lead management is a set of best practices designed to generate new potential clients, generally through a variety campaigns and programs. These three lead management tips will help you create and operate a lead management program that grows your business. Ultimately lead management is a framework for your business to setup and follow in order …

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5 Small Business Marketing Tips to Overcome the Competition

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5 Small Business Marketing Tips to Overcome the Competition

by Tara Pickard on May 20, 2013 with Comments Off on 5 Small Business Marketing Tips to Overcome the Competition comments

Marketing in today’s highly competitive world can be difficult. It is challenging to stand out amongst your competitors. If you think you aren’t making a dent, then you need to ask yourself some tough questions – are you simply following the marketing trends and trying anything and everything or are you actually researching your competitors …

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Why we Rebranded our Software: From AIMcrm to Marketing Optimizer

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Why we Rebranded our Software: From AIMcrm to Marketing Optimizer

by Michael Myles on May 16, 2013 with 0 comments

We recently rebranded our software package from AIMcrm to Marketing Optimizer. Rebranding an established product is time-consuming, and risky. Before we made any changes we looked at the investment that would be needed for the software rebranding, and the return we would get from our investment. Beginning the software rebranding process. The process of determining …

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