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What is Email Integration and Why Bother?

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What is Email Integration and Why Bother?Email Marketing

by Tara Pickard on June 14, 2013 with Comments Off on What is Email Integration and Why Bother? comments

The word integration means combining parts so they work together to form a whole. Email integration is the process of combining your email marketing with the rest of your marketing, so that you present a unified front to customers and leads. With email integration, you can combine efforts and communications for a client, prospect or …

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The Basics of Click-to-Call Technology

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The Basics of Click-to-Call TechnologyOnline Business Strategy

by Tara Pickard on June 13, 2013 with Comments Off on The Basics of Click-to-Call Technology comments

What is Click-to-Call? Click-to-call refers to the ability to click a phone number you see online and make a call – very straightforward! You will see click-to-call functionality in many places online, including pay-per-click ads, map listings, company sites, and blogs. Click-to-call makes it easy for customers to reach you by removing the step of …

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The Guide to Content Repurposing: Part 4

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The Guide to Content Repurposing: Part 4Content Marketing

by Tara Pickard on June 11, 2013 with Comments Off on The Guide to Content Repurposing: Part 4 comments

Infographic Promotions and Follow-up Infographics are an excellent promotion tool because they are easy to share and easily browsed, so new visitors are more likely to see your content and less likely to pass it up because they “don’t have time.” Promoting your infographic will consist of two major steps: submissions and reactive outreach. Relationship …

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The Guide to Content Repurposing: Part 3

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The Guide to Content Repurposing: Part 3Content Marketing

by Tara Pickard on June 10, 2013 with Comments Off on The Guide to Content Repurposing: Part 3 comments

Content Repurposing with PowerPoint and Video PowerPoint? Oh no! We can hear your groans from here. Don’t fret though – a PowerPoint doesn’t have to be the single most boring thing ever created. Forget all that you learned from years of poorly organized, poorly designed, and poorly delivered presentations in classrooms and meeting rooms. You …

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The Guide to Content Repurposing: Part 2

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The Guide to Content Repurposing: Part 2Content Marketing

by Tara Pickard on June 7, 2013 with Comments Off on The Guide to Content Repurposing: Part 2 comments

In Part 1, we included a list of potential formats to use when repurposing content. Today, we’ll look at each of these formats in more detail. By the end of this post, you’ll have a great grasp of what goes into these different formats and how you can utilize them for your own marketing needs. …

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The Guide to Content Repurposing: Part 1

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The Guide to Content Repurposing: Part 1Content Marketing

by Tara Pickard on June 6, 2013 with Comments Off on The Guide to Content Repurposing: Part 1 comments

Your team puts hours into creating great web content that appeals to visitors and grabs attention. You plan, research, develop and promote that content. You see the success. But why stop there? Repurposing content allows you get more return for those hours of planning and development. Repurposing also allows you to reach new audiences and …

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The Beginner’s Guide to Call Tracking

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The Beginner’s Guide to Call TrackingOnline Business Strategy

by Tara Pickard on June 3, 2013 with Comments Off on The Beginner’s Guide to Call Tracking comments

Call tracking is the practice of seeing where calls to your business have originated from. If implemented correctly, a call tracking strategy can truly pay off big for your marketing investments. Call tracking can lead to a major improvement in professionalism, call-handling, performance, average call-time, revenue and overall client satisfaction. You can learn more about …

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Optimizing Web Forms for More Leads

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Optimizing Web Forms for More LeadsConversion Rate Optimization

by Tara Pickard on May 31, 2013 with Comments Off on Optimizing Web Forms for More Leads comments

A good website takes potential customers and drives them to conversions with great design and easy-to-understand action paths. That action, almost every time, requires the user to fill out a form. So why do so many people use generic web forms, with unnecessary fields and “blah” design? The form is often the last step in …

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Why You Need True Marketing Analytics

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Why You Need True Marketing AnalyticsOnline Business Strategy

by Tara Pickard on May 30, 2013 with Comments Off on Why You Need True Marketing Analytics comments

Although both are imperative to your business, web analytics and marketing analytics are not the same thing. They each measure important aspects of your campaigns and strategies, but it’s important to know the distinction to create informed reports and decisions. Web analytics measure things like load times, page views per visit and overall time on …

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Win Business with Robust Lead Scoring Methods

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Win Business with Robust Lead Scoring MethodsOnline Business Strategy

by Tara Pickard on May 24, 2013 with Comments Off on Win Business with Robust Lead Scoring Methods comments

Lead scoring is all about finding out whether or not your lead is “Hot or Not” through the process of aligning sales and marketing efforts. Lead scoring is also an integral part of lead nurturing, helping you determine your prospects level of interest in your company or product. The end result is to get your …

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