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What’s Your Lead Management Methodology?

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What’s Your Lead Management Methodology?Online Business Strategy

by Stephanie Witt on June 18, 2013 with Comments Off on What’s Your Lead Management Methodology? comments

Lead management methodology is the process by which you manage and measure your leads throughout the sales process. An optimized lead management methodology must be defined and must be objective. Knowing what’s working and what’s not requires taking an objective look at your leads, measuring them based on the input of your salesmen and the …

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How to Use Content Tags Effectively

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How to Use Content Tags EffectivelyContent Marketing

by Stephanie Witt on June 17, 2013 with Comments Off on How to Use Content Tags Effectively comments

A huge part of promoting content is outreach – finding the right blogs, websites, and people that are willing to show your stuff. The real purpose of content is to bring people to you by providing them with the information they need, and you want to make sure that your content and media is easy …

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The World Beyond YouTube: Video Sharing Alternatives

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The World Beyond YouTube: Video Sharing AlternativesContent Marketing

by Stephanie Witt on May 10, 2013 with 0 comments

YouTube is the quintessential video viewing portal, so I’m sure some wonder about the benefits of uploading their videos to other competing sites. Are they worth the time and effort of setting up an account, encoding, and tagging? For the decent videos, they can definitely be worth the extra effort. The benefits of promoting your …

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Improving Social Media Communication with Your “Private” Product

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Improving Social Media Communication with Your “Private” ProductSocial Media Marketing

by Stephanie Witt on May 6, 2013 with 0 comments

The insane growth of social media online has nearly dissolved the once-anonymous internet, but what about those who still need to remain discreet about their customer base? Companies that range from Taco Bell to Louis Vuitton have effectively used social marketing and public communication with the customer to grow their brand. Search engines like Google …

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Promoting Your Business With Social Gaming: Not Just For the Big Guys

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Promoting Your Business With Social Gaming: Not Just For the Big GuysSocial Media Marketing

by Stephanie Witt on April 23, 2013 with 0 comments

Social gaming is a sector that has been growing quickly, especially with the advent of Facebook and Apple’s iOS. They range from five-minute games for the busy mother to extensive, time-sucking online role-playing games. For many advertisers, the opportunity to promote themselves in these mediums is in the form of traditional banner advertising during or …

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The New music.twitter.com – Jumping on the Social Music Bandwagon?

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The New music.twitter.com – Jumping on the Social Music Bandwagon?Social Media Marketing

by Stephanie Witt on April 19, 2013 with 0 comments

Twitter has a new app for music, and I can’t help but think that the site’s desire to Twitter-fy everything has transitioned from amusing into slightly exasperating. As a whole, Twitter seems to be putting it’s fingers into what’s currently trending right now with the social media scene – social music, and talking about what …

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A Step-by-Step Guide to Infographic Promotion & Submission

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A Step-by-Step Guide to Infographic Promotion & SubmissionContent Marketing

by Stephanie Witt on April 16, 2013 with 0 comments

Promoting an infographic is an investment, and you need to make sure that it’s a worthwhile one. If done correctly, promoting an infographic is a process that can do a lot of the work just on the basis of being a good piece of content. However, just letting the infographic sit on your website is …

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Cultural Boundaries in Internet Marketing: High-Context & Low-Context Marketing Strategies

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Cultural Boundaries in Internet Marketing: High-Context & Low-Context Marketing StrategiesOnline Business Strategy

by Stephanie Witt on April 10, 2013 with 0 comments

Although the internet has connected the world as a medium for communication, it has not changed the person bound by the culture they are a part of. At first, internet advertisers found the internet to be a great way to standardize their advertising process; it was now possible to target multiple countries with one fell …

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Selling Services (and Ugly Products!) on Pinterest

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Selling Services (and Ugly Products!) on PinterestSocial Media Marketing

by Stephanie Witt on April 4, 2013 with 0 comments

Pinterest is made for the easily consumed product – the clothing, the accessories, the gadgets – but an effective Pinterest campaign can involve all types of businesses if done right. Not only can Pinterest help drive traffic to your website, it can help instill a brand image and reputation that is not as easily done …

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Upselling the Complex Product: 6 Ways to Not Confuse Your Customer

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Upselling the Complex Product: 6 Ways to Not Confuse Your CustomerOnline Business Strategy

by Stephanie Witt on April 2, 2013 with 0 comments

Congratulations! You sold a customer on the basic package of your product – but that is only the first stage in the sales process. You want these customers to be using your products to the fullest, which helps them understand the product better, and improves your ROI. Unfortunately, your customer may not understand the new …

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