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7 Guest Blogging Best Practices

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7 Guest Blogging Best PracticesBlogging

by Shane Burke on May 29, 2013 with Comments Off on 7 Guest Blogging Best Practices comments

Guest blogging is one of the most common, and most effective, link building tactics available to your business. Guest blogging can be taken advantage of quickly, and can be a great way of establishing yourself as an expert in your industry. Too often, though, guest blogging is a code for “garbage content”. Think about the …

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6 Marketing Psychology Tips

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6 Marketing Psychology TipsOnline Business Strategy

by Shane Burke on May 28, 2013 with Comments Off on 6 Marketing Psychology Tips comments

Marketing is all about psychology. An effective campaign connects with the consumer and creates a relationship. Good marketing drives action, and using marketing psychology is a very effective way of doing that. It’s not about lying, or misleading, or otherwise “tricking” someone. You need a good product or service to offer, or your efforts won’t …

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Steps to Lead Generation Success: Promotion & PPC

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Steps to Lead Generation Success: Promotion & PPCOnline Business Strategy

by Shane Burke on May 1, 2013 with 0 comments

We’re back today with another look at building an effective lead generation site. You might recall that in Part I we looked at segmenting our audience and creating a site targeted to the visitors that we want. Today, we’re going to learn about getting those visitors to your site through promotion and advertising methods. Promotion …

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4 Things Your Mom Accidentally Taught You about Marketing

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4 Things Your Mom Accidentally Taught You about MarketingOnline Business Strategy

by Shane Burke on April 26, 2013 with 0 comments

Everyday marketers are faced with battling the algorithms, spammers, and exaggerators. This is no simple task, and if you’ve been involved in marketing for any number of years, you know one thing: There is always someone trying to capitalize on false promises. You’ll get unsolicited emails promising “I’ll have you on page 1 of Google …

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Building a Lead Generation Site: Getting Started

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Building a Lead Generation Site: Getting StartedOnline Business Strategy

by Shane Burke on April 24, 2013 with 0 comments

So you’re ready to start a lead generation campaign, and are looking for a place to start? Then check out this list of great starter resources and tools you can use to get established as an industry know-it-all. In Every Beginning, Consider the End While you’re planning the beginning stages of your site you have …

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