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Confusing Changes in Google SERPS? You’re Not Alone

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Confusing Changes in Google SERPS? You’re Not AloneOnline Business Strategy, Search Engine Optimization

by dwhite on August 27, 2012 with 0 comments

It appears that Google is at it again. Now, don’t get me wrong. I’m not usually the type to pitch a fit over changes to the algorithm that are intended to make it easier for legitimate online marketers to get their voices heard (and their URLs seen). I’m also all for those who “game the …

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3 Steps to Better Online Branding

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3 Steps to Better Online BrandingOnline Business Strategy

by dwhite on August 13, 2012 with 0 comments

Branding Success To say that you can’t find success at internet marketing without creating a brand that’s instantly recognizable would be the understatement of the decade – maybe even the understatement of the century. But since the century’s still young and there’s plenty of time for people to make even bigger understatements, we’ll just leave …

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Top 10 Landing Page Optimization Tips

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Top 10 Landing Page Optimization TipsEmail Marketing, Pay Per Click Management

by dwhite on April 15, 2012 with 0 comments

If you are involved in PPC campaigns, landing pages are critical to your success. If you run email marketing campaigns, landing pages are paramount. In fact, landing pages are imperative to organic search engine marketing, press releases, and predominately any Internet marketing efforts. Here are my top 10 Landing Page Optimization Tips. Ten Landing Page …

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Surefire Ways to Waste Money on Pay-Per-Click Ads

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Surefire Ways to Waste Money on Pay-Per-Click AdsPay Per Click Management

by dwhite on March 15, 2012 with 0 comments

PPC (pay-per-click) is one of the most efficient ways for a small web based company to generate leads. With the ability to measure results precisely, target prospects in a narrow manor, and tightly manage your spending, PPC is one of the top lead generating tools at your disposal. However, this technique does have a downside. …

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