CALL TODAY FOR A FREE CONSULTATION 1 (877) 293-4093
Why we Rebranded our Software: From AIMcrm to Marketing Optimizer

see full post

Why we Rebranded our Software: From AIMcrm to Marketing OptimizerOnline Business Strategy

by Michael Myles on May 16, 2013 with 0 comments

We recently rebranded our software package from AIMcrm to Marketing Optimizer. Rebranding an established product is time-consuming, and risky. Before we made any changes we looked at the investment that would be needed for the software rebranding, and the return we would get from our investment. Beginning the software rebranding process. The process of determining …

continue reading ...

Tags:
Google is Changing Online Shopping: 3 Things Your Business Needs to Know

see full post

Google is Changing Online Shopping: 3 Things Your Business Needs to KnowOnline Business Strategy, Pay Per Click Management

by Michael Myles on February 14, 2013 with 0 comments

Last October, Google’s free product search service became “Google Shopping”, a pay-per-use premium online shopping destination. Now, companies can pay for a “Google Product Listing Ad” (PLA) much the same way that a business pays for pay-per-click AdWords advertising. Google’s new online shopping service also integrates with Google+; now, shoppers can ready product reviews posted …

continue reading ...

Search Marketing Integration – SEO is Evolving

see full post

Search Marketing Integration – SEO is EvolvingSearch Engine Optimization

by Michael Myles on February 5, 2013 with 0 comments

A Declining Google and Search Marketing Impact In the ever-changing world of SEO, some believe it could see a decline since Google recently changed its algorithm. However, SEO is alive and well and seems to be changing as are the times. What works now might not have worked a few months ago, and more changes …

continue reading ...

Social Care is the New Customer Care

see full post

Social Care is the New Customer CareSocial Media Marketing

by Michael Myles on January 28, 2013 with 0 comments

Social Care is the New Customer Care: 3 Things Your Business Needs to Know From brand management to online shopping, social media is rapidly changing the way businesses connect with customers. So, what’s the next frontier in the social media revolution? Customer service. Social care is a way for companies to provide enhanced customer service …

continue reading ...

Think Before You Tweet: Top 3 Twitter Mistakes to Avoid in 2013

see full post

Think Before You Tweet: Top 3 Twitter Mistakes to Avoid in 2013Online Business Strategy, Social Media Marketing

by Michael Myles on December 26, 2012 with 0 comments

Twitter Mistakes With more than 200 million active users (and 500 million total accounts), Twitter bills itself as the “pulse of the planet.” Like any social media tool, it’s easy for businesses to do more harm than good for their brand image when using Twitter. From hashtag campaign disasters to insensitive automated tweets, here is …

continue reading ...

Thinking Beyond Page Rank: 4 SEO Resolutions for 2013

see full post

Thinking Beyond Page Rank: 4 SEO Resolutions for 2013Search Engine Optimization

by Michael Myles on with 0 comments

Do you obsessively track you company’s page rank? Do you worry when your website falls from the top search result position? Take a deep breath and relax. Sustainable online success is achieved by building a brand for the future – not by achieving page rank for a temporary period. In 2013, resolve to think beyond …

continue reading ...

SEO, Meet Social Media: How Digital Marketing Convergence Will Change Your Business

see full post

SEO, Meet Social Media: How Digital Marketing Convergence Will Change Your BusinessSearch Engine Optimization, Social Media Marketing

by Michael Myles on December 18, 2012 with 0 comments

A New “meta-trend”? Content marketing, Google’s Penguin update and social media influence dominated the SEO and social media landscape this year. In 2013, these trends will come together as digital marketing convergence, a “meta-trend” that is changing the way companies build brands, interact with customers, and sell products. Digital marketing convergence is driven by several …

continue reading ...