Why we Rebranded our Software: From AIMcrm to Marketing OptimizerOnline Business Strategy
We recently rebranded our software package from AIMcrm to Marketing Optimizer. Rebranding an established product is time-consuming, and risky. Before we made any changes we looked at the investment that would be needed for the software rebranding, and the return we would get from our investment. Beginning the software rebranding process. The process of determining …