We recently rebranded our software package from AIMcrm to Marketing Optimizer. Rebranding an established product is time-consuming, and risky. Before we made any changes we looked at the investment that would be needed for the software rebranding, and the return we would get from our investment. Beginning the software rebranding process. The process of determining …

Last October, Google’s free product search service became “Google Shopping”, a pay-per-use premium online shopping destination. Now, companies can pay for a “Google Product Listing Ad” (PLA) much the same way that a business pays for pay-per-click AdWords advertising. Google’s new online shopping service also integrates with Google+; now, shoppers can ready product reviews posted …

A Declining Google and Search Marketing Impact In the ever-changing world of SEO, some believe it could see a decline since Google recently changed its algorithm. However, SEO is alive and well and seems to be changing as are the times. What works now might not have worked a few months ago, and more changes …

The Importance of Mobile Content Marketing Today’s key consumer demographics (18 to 24 year olds and 24 to 34 year olds) live in two worlds – the physical and the digital – and interact with both at the same time. Consumers watch TV shows and tweet their reactions. They Instagram photos of their food and …

Social Care is the New Customer Care: 3 Things Your Business Needs to Know From brand management to online shopping, social media is rapidly changing the way businesses connect with customers. So, what’s the next frontier in the social media revolution? Customer service. Social care is a way for companies to provide enhanced customer service …

Twitter Mistakes With more than 200 million active users (and 500 million total accounts), Twitter bills itself as the “pulse of the planet.” Like any social media tool, it’s easy for businesses to do more harm than good for their brand image when using Twitter. From hashtag campaign disasters to insensitive automated tweets, here is …

Do you obsessively track you company’s page rank? Do you worry when your website falls from the top search result position? Take a deep breath and relax. Sustainable online success is achieved by building a brand for the future – not by achieving page rank for a temporary period. In 2013, resolve to think beyond …

A New “meta-trend”? Content marketing, Google’s Penguin update and social media influence dominated the SEO and social media landscape this year. In 2013, these trends will come together as digital marketing convergence, a “meta-trend” that is changing the way companies build brands, interact with customers, and sell products. Digital marketing convergence is driven by several …