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What’s Your Lead Management Methodology?

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What’s Your Lead Management Methodology?

by Stephanie Witt on June 18, 2013 with Comments Off on What’s Your Lead Management Methodology? comments

Lead management methodology is the process by which you manage and measure your leads throughout the sales process. An optimized lead management methodology must be defined and must be objective. Knowing what’s working and what’s not requires taking an objective look at your leads, measuring them based on the input of your salesmen and the …

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How to Use Content Tags Effectively

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How to Use Content Tags Effectively

by Stephanie Witt on June 17, 2013 with Comments Off on How to Use Content Tags Effectively comments

A huge part of promoting content is outreach – finding the right blogs, websites, and people that are willing to show your stuff. The real purpose of content is to bring people to you by providing them with the information they need, and you want to make sure that your content and media is easy …

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What is Email Integration and Why Bother?

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What is Email Integration and Why Bother?

by Tara Pickard on June 14, 2013 with Comments Off on What is Email Integration and Why Bother? comments

The word integration means combining parts so they work together to form a whole. Email integration is the process of combining your email marketing with the rest of your marketing, so that you present a unified front to customers and leads. With email integration, you can combine efforts and communications for a client, prospect or …

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The Basics of Click-to-Call Technology

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The Basics of Click-to-Call Technology

by Tara Pickard on June 13, 2013 with Comments Off on The Basics of Click-to-Call Technology comments

What is Click-to-Call? Click-to-call refers to the ability to click a phone number you see online and make a call – very straightforward! You will see click-to-call functionality in many places online, including pay-per-click ads, map listings, company sites, and blogs. Click-to-call makes it easy for customers to reach you by removing the step of …

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The Guide to Content Repurposing: Part 4

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The Guide to Content Repurposing: Part 4

by Tara Pickard on June 11, 2013 with Comments Off on The Guide to Content Repurposing: Part 4 comments

Infographic Promotions and Follow-up Infographics are an excellent promotion tool because they are easy to share and easily browsed, so new visitors are more likely to see your content and less likely to pass it up because they “don’t have time.” Promoting your infographic will consist of two major steps: submissions and reactive outreach. Relationship …

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The Guide to Content Repurposing: Part 3

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The Guide to Content Repurposing: Part 3

by Tara Pickard on June 10, 2013 with Comments Off on The Guide to Content Repurposing: Part 3 comments

Content Repurposing with PowerPoint and Video PowerPoint? Oh no! We can hear your groans from here. Don’t fret though – a PowerPoint doesn’t have to be the single most boring thing ever created. Forget all that you learned from years of poorly organized, poorly designed, and poorly delivered presentations in classrooms and meeting rooms. You …

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The Guide to Content Repurposing: Part 2

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The Guide to Content Repurposing: Part 2

by Tara Pickard on June 7, 2013 with Comments Off on The Guide to Content Repurposing: Part 2 comments

In Part 1, we included a list of potential formats to use when repurposing content. Today, we’ll look at each of these formats in more detail. By the end of this post, you’ll have a great grasp of what goes into these different formats and how you can utilize them for your own marketing needs. …

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The Guide to Content Repurposing: Part 1

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The Guide to Content Repurposing: Part 1

by Tara Pickard on June 6, 2013 with Comments Off on The Guide to Content Repurposing: Part 1 comments

Your team puts hours into creating great web content that appeals to visitors and grabs attention. You plan, research, develop and promote that content. You see the success. But why stop there? Repurposing content allows you get more return for those hours of planning and development. Repurposing also allows you to reach new audiences and …

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